Recognized everywhere in the United Kingdom, well-known crisp producer Walkers has launched its latest brief movie with VCCP London. The marketing campaign shines a lightweight on the unsung heroes behind Walkers – British farmers who look after every potato that makes a pleasant pack of Walkers.
“We love potatoes, so you may love Walkers”
That includes actual Walkers farmers, the poignant video follows potatoes from the farm to packet. With Frankie Goes to Hollywood’s ‘The Energy of Love’ because the soundtrack, solely the plumpest, freshest potatoes are lovingly harvested, sorted, and transported.
Each potato is valuable, evident when a truck transporting the spuds hits a bump and a potato rolls off. Happily, a farmer is there to catch the fortunate potato, so no potato goes unwasted. That is the measure of affection farmers have for potatoes, making certain unstated high quality in each bag of Walkers.
Regardless of how Walkers’ crisps are loved – piece by piece, shoving them down your throat, or in a sandwich – its repute and flavour are plain. Coined as Britain’s most liked crisps, customers can decide up a bag and benefit from the style of 100% sustainably grown British potatoes.
In accordance with Rachael Smith, Walkers’ Senior Advertising and marketing Lead, most snack buys are pushed by style. Therefore, potatoes showered with love and affection are a significant factor that offers Walkers crisps its impeccable style.
“With our newest marketing campaign we wished to showcase the partnership we’ve with our Walkers farmers to supply our sustainably grown, 100% British potatoes to make Britain’s most liked crisps.” added Smith.
Apart from a 30-second brief movie, the Walkers marketing campaign additionally covers radio, TV, OOH, DOOH, social, on-line platforms, and PR.