Voice Search Optimization: How to Stay Ahead of the Game

Voice search has become increasingly popular over the years, with more and more people opting for the convenience of hands-free searching. As technology continues to evolve, voice search is only becoming more integral for businesses to stay ahead of the game. With this in mind, Voice Search Optimization (VSO) can help ensure your business maintains a competitive edge. In this article, we’ll explore some of the ways businesses can stay ahead by adopting VSO.

What is Voice Search Optimization (VSO)?

VSO is the process of optimizing content for voice search. The goal is to ensure that when potential customers use voice search to search for products and services, your business appears as a top result. VSO focuses on understanding the language and intentions of the searcher, rather than just the keywords used.

Invest in Structured Data

Structured data is a type of schema markup that helps search engines understand the content of a website. By formatting information in a way that’s easy for search engines to crawl, you can increase the likelihood of getting featured snippets and answers that will help you get ahead of the game. Due to the unique format of voice search queries, you need to ensure your website is structured in a way that supports voice search optimization.

Focus on Conversational Queries

When a potential customer uses voice search, the query is often spoken in a conversational tone. Therefore, it’s important to tailor the content of the website, such as blog posts, product descriptions, or FAQs, to answer questions and provide solutions in a manner that closely resembles how people speak. This approach helps businesses to move beyond keywords and connect with potential customers in a more natural way.

Utilize Long-Tail Keywords

While traditional keyword usage is still applicable, it’s worth considering the use of long-tail keywords and phrases. These are more specific and longer phrases that target the intentions and pain-points of customers. For example, instead of ‘best restaurant’, a long-tail keyword can be ‘best vegan restaurants in downtown Chicago’. These longer search phrases are more likely to trigger the content of a website and increase the likelihood of appearing as a top search result.

Optimize For Local Search

Voice search is particularly suited for local queries such as “where’s the nearest coffee shop?” or “what’s the best Chinese restaurant in this area?”. By optimizing your business for local searches, you can increase the chances of being featured in Google Maps, which is an essential tool for any business looking to attract potential customers.


Voice search is shaping the future of SEO by forcing brands and businesses to adopt new techniques to stay ahead of the game. Although this technology is still in its infancy, it’s already clear that voice search will become more integral in the years to come. By investing in VSO, businesses can optimize their online presence and ensure they’re not left behind by the competition. With structured data, conversational language and long-tail keywords, local search, and more, businesses can take advantage of this technology to gain a competitive edge.

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