Sheridan Advertising & Consulting is a boutique companion company serving to manufacturers develop via energetic affiliate administration and facilitating relationships with an eclectic group of top-notch publishers. Learn alongside as proprietor and founder Devin Sheridan shares the small print about his new firm.
Q: Are you able to give us a high-level overview of Sheridan Advertising & Consulting?
A: After 10 years within the affiliate and companion advertising and marketing house I lately determined to launch my very own company. My objective with Sheridan Advertising & Consulting is to proceed doing what I do finest — connecting advertisers and publishers and fostering significant, mutually useful partnerships. We match our strategy to our purchasers, satisfaction ourselves on white glove service and constructing long-term, lasting relationships.
Q: What are the highest methods you promote manufacturers?
A: We imagine that one dimension doesn’t match all in the case of model promotion. We satisfaction ourselves on tailoring our promotional strategies to enrich a model’s current advertising and marketing channels, making certain incremental progress. We work with extremely curated companions throughout the advertising and marketing spectrum together with programmatic show, rewarded site visitors, e mail advertising and marketing, curated content material creation, card linking, affinity advertising and marketing, CTV, retargeting/on-page abandonment, and extra.
Q: What’s the complete attain of your viewers?
A: Whereas the precise quantity can differ relying on the undertaking, our intensive community of publishers and companions permits us to faucet into an viewers of hundreds of thousands throughout varied platforms and verticals.
Q: Which verticals carry out the most effective along with your firm?
A: Whereas we love working with purchasers throughout many verticals, now we have essentially the most expertise in life-style merchandise and apps, well being and wellness, insurance coverage, and B2B.
Q: Are you able to inform us a few profitable marketing campaign you’ve run within the final six months?
A: We’re a brand new company — simply launched in August — however already now we have helped drive over 5,000 sign-ups for a big membership group’s rewards program and helped a well being meals model drive over 2,000 signal ups for his or her recipe publication.
Q: What’s one thing distinctive about Sheridan Advertising & Consulting?
A: What actually units Sheridan Advertising & Consulting aside is our dedication to fostering genuine, significant partnerships. Our objective is to domesticate relationships which can be each worthwhile and sustainable, making certain long-term success for each advertisers and publishers.
Q: Any trade developments or insights to share with manufacturers?
A: One noticeable pattern is the diversification of affiliate marketing online channels. Gone are the times when affiliate marketing online solely revolved round blogs and coupon websites. An increasing number of manufacturers are increasing their affiliate methods to incorporate partnerships with content material creators, CTV/OTT, podcasts, and on-page optimization companions. This diversification permits manufacturers to succeed in audiences in additional natural and genuine methods, resulting in elevated belief and stronger buyer relationships.
TUNE clients can request an introduction to Sheridan Advertising & Consulting straight within the TUNE platform.
Tie Davidson is a seasoned veteran within the Affiliate Advertising house. Because the Partnerships Supervisor at TUNE, he’s dedicated to sharing his trade information and experience with manufacturers, businesses, and media companions, whereas offering schooling and assist for his or her program recruitment efforts. Tie at present resides in NYC, and spends his spare time as a neighborhood meals influencer and life coach.