These days, it looks like new social media platforms are cropping up whereas older ones crumble.
Take into consideration how the autumn of Vine gave approach for Instagram movies to achieve reputation and what number of Vine content material creators needed to pivot to platforms like Instagram and, later, TikTok.
Social media influencers and content material creators should at all times be prepared to leap to new platforms or incorporate them into their advertising and marketing technique.
This text will focus on seamlessly switching platforms as content material creators or influencers whereas retaining momentum and gaining new followers.
7 Suggestions for Switching Platforms as a Creator
Under are suggestions from content material creators with expertise pivoting to new social media platforms.
Go the place your viewers is.
Podcaster Jacqueline Snyder of The Product Boss encourages creators to modify to platforms they know their viewers frequents.
“Select a platform the place your viewers is already hanging out,” Snyder mentioned. “For instance, if your viewers is not into video, TikTok may be crossed off the record.”
Suppose it is advisable work out what different platforms your viewers frequents. Use instruments like surveys, analytics, and polls to seek out out. You may as well use this methodology to find out the content material your followers wish to see on the brand new platform.
Make your new platform recognizable.
Utilizing a distinct profile or username on a brand new platform may be tempting. In spite of everything, it is a distinctive surroundings on your content material and character.
Nevertheless, you need your viewers to acknowledge you on all platforms, so hold issues like your profile photograph, username, and deal with in step with different social media and your model.
“Your username or deal with must be the identical throughout all channels,” John Lee Dumas of Entrepreneurs on Hearth mentioned, “so if you have already got different social media profiles on your content material, keep constant!”
For instance, in case you’re a video game-based content material creator who streams on Twitch and needs to modify to streaming on YouTube, use the identical Twitch username and profile photograph.
Should you can’t use the identical username or deal with on the brand new platform, create an analogous username by including an additional digit or image.
“Arrange a posting schedule to let your viewers know you are all in,” John Lee Dumas of Entrepreneurs on Hearth mentioned. “The cadence will depend upon the platform itself, however no matter you go together with, keep constant so your viewers can begin to depend on your content material and engagement being there frequently.”
Analysis the finest days and occasions to put up in your new platform and attempt to experiment to see when your viewers is most lively. You might also uncover particular varieties of content material carry out higher at sure occasions.
For instance, your long-form YouTube movies could carry out higher when posted at 9 a.m., however your YouTube Shorts could get extra engagement within the afternoon.
Inform your viewers.
“We simply did this with Threads, so I might say just be sure you let your followers in your largest social media platforms know you’re on one other platform — and ask them to comply with you,” Snyder mentioned. “Share content material from the brand new social platform onto your outdated present platform to excite them about following you.”
Snyder additionally says to incorporate a call-to-action in your content material, guiding your viewers to your new platform.
“Solely ship your viewers to at least one place — the place you wish to construct. For instance: ‘Comply with me on Instagram or Threads for recommendations on [blank].’”
Publish beneficial content material.
In fact, probably the most important incentive on your viewers to comply with you on a brand new platform is high-quality content material that gives worth to your followers.
“All the time ask your self: ‘Is the content material I am sharing offering actual options to my core viewers?’” Dumas defined. “Your viewers desires actual options to their issues, not fluff that requires their bandwidth whereas offering no worth.”
If you have not already, get to know your viewers and take into consideration the content material they wish to see from you and the sort that gives probably the most worth.
Moreover, attempt experimenting with new content material types and codecs, like live-streaming, short-form movies, tales, or audio rooms to showcase your creativity. Simply be sure that your content material is constant along with your model.
Doing so will assist you to uniquely join along with your followers whereas attracting new followers preferring to see that kind of content material on the platform.
Collaborate with different creators.
An effective way to develop your viewers after switching platforms is to collaborate with extra established creators within the area. These creators can introduce you to their viewers and allow you to carve your area of interest on the brand new platform.
Should you‘re pivoting to TikTok and wish to increase your viewers, collaborate with a TikTok creator in your area of interest. Do a reside stream, sew one another’s movies, take part in a problem, or do a giveaway.
Repurpose content material.
As Dumas talked about, it’s essential to present beneficial content material to your followers to develop your viewers. Nevertheless, that does not imply it’s essential to create brand-new content material for each new platform.
Repurpose your present content material to suit totally different contexts to save lots of money and time.
You may as well repost content material from the earlier platform to the brand new platform to present it a second life and a chance to achieve new individuals.
For instance, you could have a couple of Instagram Reels you may repurpose as YouTube Shorts. You may as well repurpose content material from a podcast right into a weblog put up or a video right into a carousel put up on Instagram.
Amassing followers after switching to a brand new platform may be intimidating, nevertheless it’s positively potential with the appropriate technique. If you wish to swap platforms, you now have the professional tricks to begin constructing your viewers.