The right way to get a jam-packed schedule of demo requests — Stripo.e-mail

On this submit, we’ll present how we enabled our customers to make appointments in real-time by way of emails — all obtainable slots for 2 weeks forward obtained booked inside simply an hour.

Little prehistory

Beforehand, you may solely share a hyperlink to Cally.ru (they’ve an English model of the software) or Calendly, or every other on-line appointment scheduling software program, by way of e-mail in order that customers might see obtainable slots.

Being impressed by our expertise in sending AMP kinds in emails as a substitute of standard Google kinds, — which truly confirmed a 5.2 increased conversion, we needed to allow our customers to additionally e book appointments immediately in emails. Thus, we would have liked to develop an AMP module that may allow us to do it.

As a third-party appointment scheduling software program, we picked Cally.ru.

Integrating with them and testing emails took us solely two days.

And the outcomes have been spectacular.

The best way it was accomplished

We designed an e-mail, during which we informed our customers that immediately in emails they might schedule a reside demo with our buyer help representatives.

In Cally, we:

• constructed a reside time-table with obtainable slots;

• then we specified our time zone — if you do it, your customers will see your obtainable hours in response to their time zones as soon as they select it in e-mail. Cally would convert it mechanically, with out your intervention;

• ready responses that our customers would see in emails upon reserving an appointment – like your demo has been booked, we’re ready for you on a scheduled day;

• Cally constructed a JSON file on their aspect so that each one slots and different data will get pulled into the template from their servers in real-time;

• copied the API key to insert it into our HTML template.

On our aspect:

Our e-mail was able to go!

The schedule that we constructed along with Cally contained AMP components, so we despatched this e-mail solely to these contacts who use Gmail, as AMP is at the moment supported solely by Gmail and Mail.ru.

Outcomes of this marketing campaign

The variety of subscribers who acquired this e-mail was solely 300 as a result of we might supply solely 50 timeslots for demos — solely 5 hours a day.

30 of those time slots obtained booked inside an hour. Different slots obtained booked throughout the subsequent 2 hours. In different phrases, we obtained a full schedule in simply 3 hours, and most significantly, each sixth person accepted our supply. Which makes the conversion price extraordinarily excessive — nearly 17%.

Vital to notice:

You should use every other on-line appointment scheduling software program, like Calendly,  Bitrix, Simplybook, and so forth. See the complete checklist on Capterra.

You’ll simply have to ask them to offer you an API key, not simply the embed hyperlink.

In your comfort, we’ve constructed an e-mail template with embedded time slots that you need to use throughout a number of appointment emails.

You’ll simply have to edit them and join emails to Stripo Information Supply, and take away/add timeslots manually each time earlier than you ship this e-mail to your shoppers.

Ultimate ideas

This was a great expertise — no less than 50 clients of ours obtained to know our software higher. All of them confirmed up on the scheduled time.

That is one other marketing campaign that proves the facility of AMP and reveals our care about our customers by permitting them to make as few steps as attainable to succeed in a aim.