These days, we’ve been speaking tons about AMP. We consider it’s an integral a part of the way forward for e mail advertising. It drives larger conversion — we examined it, sure. Nonetheless, many corporations nonetheless don’t use it. Why do they neglect this chance? As a result of some suppose it’s time-consuming, which isn’t fairly true as a result of implementing AMP is a straightforward course of now (in the event you use our pre-built templates or ready-to-use modules). Whereas others simply don’t know in regards to the AMP prospects sufficient.
So, we determined to interact our customers in AMP expertise by introducing AMP and a few wonders it does to emails. And with time, we’ll present them easy methods to construct these parts sooner than you write a paragraph of promo textual content in your emails.
To point out all of the “wonders” AMP is able to, we determined to construct a collection of emails with parts of gamification, which can be, in our opinion, the way forward for e mail advertising. Later on this publish, we’ll share the samples of the emails with Quizzes we constructed for this marketing campaign.
When solely planning this collection, we set two targets:
-
Introducing the ability of AMP, and persuade purchasers to begin utilizing it for his or her future campaigns.
-
Growing gamification mechanics that may be EASILY reused by numerous companies.
Let me dive into our outcomes…
Goal 1. Introducing the ability of AMP to our clients
Mission accomplished efficiently.
Recipients actively participated in our quizzes. Later, in conversations with customers, we discovered that many would deliberately give incorrect solutions simply to see what occurs subsequent.
We acquired actually 1000’s of requests, like “Construct an identical quiz for me” and 1000’s of “How did you construct this e mail?”.
Our emails with Quizzes had been broadly mentioned in a number of communities.
We hope we are going to assist AMP get broadly utilized by most corporations. It isn’t an conceited assertion. We simply know that AMP is definitely applied but has a constructive influence on conversion. And we need to assist everybody expertise that.
Goal 2. Growing gamification mechanics that may be EASILY reused by numerous companies.
Mission accomplished.
Creating gamification mechanics for emails took a day, every. We wanted time to develop and check them. However purchasers can simply use our module templates to construct an identical e mail in beneath 10 minutes. They’ll solely have to edit colours and substitute our questions with theirs.
Additionally, as we wish AMP to be applied in emails as simply as writing a paragraph of textual content for emails, we:
-
launched Stripo Information Service to let customers join emails to our Information storage or to exterior storage like Google Drive by way of Zapier. Completely no programming abilities wanted. That is required for storing and getting access to customers’ responses;
-
launched Stripo Information Supply to let customers present their recipients with real-time content material;
-
added some modules with AMP varieties and AMP questionnaires to the Modules part;
-
begin a collection of weblog posts with a step-by-step information on easy methods to construct AMP emails simpler.
Stripo AMP Quiz Collection: Demonstrating the ability of AMP to customers
What’s the easiest way to attract folks’s consideration to sth? — Proper, video games… Regardless of age, or place.
As we mentioned above, we ran the “AMP Quiz” e mail marketing campaign. It consisted of three emails; every had parts of gamification.
E-mail 1. Stripo Quiz: Take part to win
Right here’s a pattern of our first e mail. As you may see within the instance under, each reply — right and incorrect — is adopted by a brief story/clarification.
So, the complete e mail consisted of three questions, and customers had been requested to decide on the precise reply.
Query 1. Methods to pronounce Stripo:
-
[straɪp-oʊ];
-
[strɪp-oʊ].
Query 2. What’s the hottest e mail shopper (in accordance with Litmus):
-
Outlook;
-
Gmail;
-
Apple iPhone;
-
Apple Mail.
Query 3. Methods to replace a header or a footer in 100 emails with Stripo directly:
-
e mail our assist workforce, they’ll do it for you;
-
use good parts;
-
use synchronized modules;
-
rent a workforce of 100 folks.
When recipients clicked on the right reply, this reply would get inexperienced. In the event that they clicked on the wrong reply, it could get crimson, however a slot with the right reply would get inexperienced simply to point out customers the right solutions.
Right here’s the hyperlink to the online model of this AMP e mail to test it out.
The proper solutions had been:
-
[straɪp-oʊ].
-
Gmail (as of April 2020).
-
Use synchronized modules.
E-mail 2. Stripo AMP Quiz: Clear up the Rebus
Right here’s what it seemed like:
Recipients had been requested to resolve the rebus, as you may guess from the e-mail topic.
We designed it as a chat… It seemed like recipients had been actually speaking to a chatbot or a consultant of customer support.
Within the enter area, customers might enter something. And that is what they really did 🙂
Right here’s the hyperlink to the online model of this AMP e mail to test it out.
The proper reply was:
E-mail template designer.
Most customers guessed it.
Nonetheless, some respondents would say:
e mail template debugger; e mail template supply; e mail template divider; e mail template deleted; e mail template deconstructor; e mail template declaimer; digital advertising professionals; advertising government; OMG!; that is fairly loopy; simply testing…; I don’t know the reply; inform me the reply; assist!
The final seven solutions are my favourite. The final three solutions got by one particular person.
As we mentioned, many customers would deliberately enter incorrect solutions simply to see what would occur subsequent.
E-mail 3. Stripo AMP Quiz: You didn’t count on this
This was the final e mail within the collection. We requested customers to resolve the crossword. Query 2 was already answered.
Customers needed to give solutions to 4 different questions.
If finished proper, they’d see the “Congratulations” notification.
Right here’s the hyperlink to the online model of this AMP e mail to test it out.
The proper solutions had been:
-
E-mail.
-
Animation (Reply that was already entered).
-
Timer.
-
Banner.
-
Font.
Most recipients solved this puzzle appropriately.
Outcomes of this collection
To start with, we’re completely happy we achieved our targets. We managed to barely popularize AMP and gamification. Customers need to implement this mixture of their campaigns. They now see that constructing AMP emails is simple, and doesn’t take lengthy.
And naturally, as a result of AMP brings revenue. Keep in mind our check with AMP varieties?
Second of all, we all know now that nearly half of our recipients noticed the AMP model of our Quiz, half — noticed the HTML model. We consider this quantity (proportion) can be the identical for you.
Third of all, it confirmed which Stripo merchandise our customers don’t know of. We’ll work on the popularization of the “Synchronized modules” performance as they’re actually helpful — they permit updating 100 emails directly.
Extra importantly — now our purchasers know that we’re [straɪp-oʊ], not [strip-oʊ].
Kidding ?
Query our customers steadily ask us in emails
In fact, we’re going to record solely these which can be associated to AMP.
1. How do I see recipients’ solutions?
All of the emails proven above comprise the amp-form element. Because of this with a purpose to see the solutions it’s worthwhile to join your emails to knowledge storage.
For these functions, you should utilize your server or Stripo Information Service.
In case you select choice 2, all customers’ responses shall be saved in your Stripo account, it’s possible you’ll obtain them as a CSV-file. Discover a step-by-step information right here.
You might also select any exterior storage, like Zapier. On this publish, we confirmed easy methods to join your e mail Varieties to Google Sheets by way of Zapier. That is a straightforward course of, the truth is.
Then your customers’ solutions shall be delivered on to a selected file on Google Drive.
2. Safety questions
AMP is safe by itself. Solely trusted customers who beforehand bought whitelisted with Google and Mail.ru are allowed to ship these emails.
All customers’ responses saved on our aspect are additionally absolutely safe.
Nonetheless, in the event you choose utilizing an exterior service, it’s possible you’ll join Google Drive to Zapier, this connection is safe. Or use your servers.
3. How do I construct an AMP Questionnaire?
We’ll present in our subsequent weblog publish, which is the beginning of the collection of weblog posts devoted to AMP, the place our Internet developer/HTML designer Liubov Rolenko will present easy methods to construct amp emails sooner than you write copy in your emails.
4. What do I do to ship AMP emails?
- get whitelisted with Google;
- repair all of the bugs if any happens. You will note them within the Preview mode (in any other case customers will see HTML e mail);
- add the fallback — HTML model — on this e mail;
- guarantee that your ESP/CRM is able to sending AMP emails;
- understand that at present solely Gmail (each internet and cell apps on all OSs) and Mail.ru are able to rendering AMP emails. Yahoo will be a part of the record quickly;
- AMP emails lose their AMP elements in the event you ahead them.
Last ideas
We shared with you what inspired us to construct AMP collection, actually shared our outcomes. And extra importantly — you now know that constructing AMP emails takes you beneath 10 minutes. You’ve a possibility to get these emails in your inbox to strive them out.