Snapchat vs. Instagram: Which platform is better for marketing?

Snapchat vs. Instagram: Which Platform is Better for Marketing?

Social media has taken over the world, allowing people to connect with each other in ways that were impossible just a few years ago. Nowadays, businesses are also getting their share of the action, by using social media platforms to market their products and services. Two of the most popular platforms for businesses to market their products are Snapchat and Instagram. But, which is better for marketing? In this article, we’ll take a look at the key features of Snapchat and Instagram and compare them to determine which platform is better for marketing.

Snapchat vs. Instagram: The Basics

Snapchat is a multimedia messaging app that is best known for its “disappearing” messages, which are deleted after they have been viewed. Users can send pictures or videos, add filters, add text, and draw on them before sending them to their friends or posting them to their “stories”. Snapchat stories are typically short videos or snippets that last for 24 hours before they disappear. In contrast, Instagram is a photo and video sharing app that allows users to post pictures or videos, add filters, and share them with their followers. Instagram stories are also short videos or snippets that disappear after 24 hours.

Target Audience

Snapchat is known for its younger audience, with over 70% of users being under the age of 34. Many of these users are in their teens or early twenties, making Snapchat a great platform for marketing products that appeal to this age group. Instagram, on the other hand, has a wider audience, with users ranging from teenagers to senior citizens. Instagram is also popular among millennials, making it a great platform for marketing to this demographic.

Features

Snapchat is known for its unique features, such as filters, lenses, and Bitmojis. Filters are digital overlays that users can apply to their snaps, while lenses are augmented reality effects that can be added to video snaps. Bitmojis are digital avatars that users can create to represent themselves. Although Instagram also has filters and an array of other creative tools, these features are not as unique as Snapchat’s. However, Instagram’s influencer marketing tools are more advanced than Snapchat’s, making it easier for businesses to connect with influencers and reach a larger audience.

Engagement

Snapchat has the highest engagement rates among all social media platforms, with an average of 30 minutes of usage per day by its users. This means that users are more likely to view and engage with content on Snapchat. On the other hand, Instagram has a more passive audience, with users scrolling through their feeds but not necessarily engaging with every post. However, Instagram’s “like” and “comment” features make it easy for businesses to track engagement and interact with their followers.

Conclusion

Both Snapchat and Instagram offer distinct benefits when it comes to marketing. Snapchat is more geared towards a younger audience and has unique features that attract users, while Instagram has a wider audience and more advanced influencer marketing tools. Ultimately, the decision between Snapchat and Instagram will depend on the target audience for your business and the types of products or services you offer. However, businesses that want to drive high engagement rates might find that Snapchat is the better platform, while those that want to reach a wider audience might find that Instagram is the winner.