Shake up Your PPC Strategy: Why AdWords Alternatives Might Be Worth a Try

PPC (pay-per-click) advertising has become an essential part of digital marketing. As Google AdWords is the most commonly used platform for PPC advertising, it’s easy to overlook other advertising options. However, it’s essential to explore AdWords alternatives to shake up and diversify your PPC strategy. In this article, we’ll explore why you should try AdWords alternatives.

The benefits of diversifying your PPC advertising

Using different advertising platforms can help you target different audiences and save money on your advertising spend. Bid rates for keywords on AdWords can get competitive, resulting in higher costs per click. AdWords alternatives can be a cost-effective solution to gain more exposure for your brand, especially if you have a limited budget.

Try new targeting options

Different PPC platforms offer different targeting options. Some platforms are more niche and may help you reach an audience that might not find you on AdWords. For example, LinkedIn Ads is a great platform if you’re targeting a professional audience. Advertisers can target ads by industry, job title, company size, and other characteristics that may be useful for B2B marketers.

Better ad placement

AdWords has over one million advertisers and millions of searches per day, so it can be tough to get your ads seen. By using AdWords alternatives, you can get more ad placement options. You may have the option to advertise on sites that aren’t part of the AdWords Network. You can also display your ads on popular social platforms such as Facebook and Instagram, where you can target users based on demographics, interests, and behavior.

Lower costs-per-click

Smaller PPC advertising platforms often don’t have the same level of competition as AdWords. This difference can lead to lower cost-per-click (CPC) rates on alternative platforms. For example, the average CPC rate on Google AdWords for the Finance industry was $3.09. At the same time, the average CPC rate on LinkedIn was $2.58, which is significantly cheaper.

Build brand awareness

Using AdWords alternatives can help build brand awareness among new audiences. By targeting different market segments, you increase the chances of reaching people who may never have heard of your company.


If you’re interested in reaching more audiences and finding cost-effective alternatives to AdWords, then trying other PPC advertising platforms is essential. By diversifying your PPC advertising, you’ll have more targeting options, new ad placement opportunities, and lower CPCs. Don’t overlook the value of experimenting with different PPC platforms to shake up your advertising strategies and reach new audiences.

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