From unconventional full-funnel methods to novel makes use of of synthetic intelligence to provocative inventive campaigns, B2B entrepreneurs are more and more shaking off the notion that their type of promoting is staid and risk-averse. What we’ve discovered is they’re wildly creative, innovating at scale, remodeling their business and setting the tone for his or her B2C counterparts.
In opposition to this backdrop, Adweek presents the primary annual B2B Innovation Awards. In 10 classes, we determine and acknowledge the organizations and folks dedicated to bringing new concepts to life on the planet of B2B promoting and advertising and marketing.
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